Parents Charter

At Sandwell Academy, we believe that students thrive when school and families work in partnership. Our shared values – Be Brave, Be Kind, Be Proud – guide everything we do. When parents and carers actively support these values, it strengthens the culture of our school and ensures every student has the best chance to succeed.

This charter sets out how parents and carers can help reinforce our values and expectations, supporting a safe, respectful, and ambitious learning environment.

Be Brave – Doing what’s right

As a Parent/Carer, I will:

• Encourage my child to make good choices, even when it’s difficult, and to behave calmly and respectfully at all times.
• Support the Academy’s behaviour policy and the importance of clear expectations and consistent routines.
• Reinforce the importance of accepting consequences maturely and learning from mistakes.
• Promote resilience and independence—helping my child to persevere through challenges, and to ask for help when needed.
• Talk with my child about speaking up if something isn’t right, and support them to stand up for themselves and others in a respectful way.
• Ensure my child attends school every day, on time, ready to engage fully with learning.

Be Kind – Respecting others

As a Parent/Carer, I will:

• Model respectful communication when speaking with school staff, and expect the same from my child.
• Remind my child to move calmly and purposefully through the school building and to treat all spaces and equipment with care.
• Reinforce the importance of speaking kindly, including others, and showing zero tolerance for bullying or unkindness—both in person and online.
• Support the school’s approach to classroom behaviour by encouraging focus and respect for learning.
• Discuss appropriate online behaviour with my child and monitor their use of social media.

Be Proud – Taking responsibility for your conduct and learning

As a Parent/Carer, I will:

• Ensure my child wears the correct uniform every day and understands that it reflects pride in themselves and the school.
• Encourage my child to complete homework and classwork to a high standard, praising effort as well as achievement.
• Help my child understand that they represent the Academy at all times—including outside of school—and that their conduct should reflect this.
• Support the school’s mobile phone policy, ensuring students know that they should not be used, seen or heard.
• Talk with my child about how their actions in the community and online can reflect on their school.

Safety, Law and Consequences

As a Parent/Carer, I will:

• Reinforce the importance of keeping all members of the school community safe and support swift consequences for any behaviour that does not meet the values of the Academy.
• Speak openly with the school if I am concerned about my child’s wellbeing or choices, particularly regarding bullying, violence, or the use of harmful substances.
• Help my child understand that any behaviour which breaks the law also breaks the Student Charter

By working together in line with these shared values, we will support every student to become confident, respectful and successful in school and beyond.